Amazon
Helping key products across the retailer reach a young audience
Campaign period · Q4 2024
Impact
- 4:1
- ROAS
- 5%
- Conversion rate
- 10
- Creators
- 32
- Videos
- 2 Weeks
- Campaign length
What we did
Ahead of Black Friday, we helped brands like Shark Ninja, Logitech, Sage and Kindle reach a young audience and drive sales. With 32 pieces of content, we reached over 440,000 people on social media and drove a high quality click through that drove not only eyeballs but purchases too. Utilising gift cards to incentivise our creator network we managed to keep costs low whilst driving revenue for the retail giant.
Spotlight content
Meg’s video stood out as the campaign’s top performer by engaging directly with her comment section to turn audience curiosity into authentic product recommendations — a creator-led approach that drove genuine purchase intent and a 29% engagement rate.
Plugg are at the forefront of influencer marketing and an exceptional agency partner. The team delivered impressive commercial results from a truly data-orientated approach, which they managed to balance with consistently strong and impactful creative output. Their expertise in connecting creators, their audience and our products is unparalleled and has delivered best in class results.
Heather Willard, Marketing Manager
Amazon
