Karrimor
Built for Adventure
Campaign period · Q3 2024
Impact
- £0.30
- CPC (vs £0.90 benchmark)
- £2.82
- CPM (vs £3.50 target)
- 6.5M
- Impressions
- 51k
- Clicks
- 5.74%
- CTR at £0.10 CPC (BOFU)
- 36
- Videos (vs 24 planned)
- 7
- Creators, 4-week campaign
What we did
We worked with 7 creators (1 photographer & 6 adventure creators) to produce an authentic, value-driven campaign showcasing the spirit of adventure through Karrimor kit. Each creator received a voucher to buy a full Karrimor outfit from Sports Direct, highlighting the accessibility of performance-grade kit — with our photographer creator leading a hero shoot to capture their unique journeys. The love of the outdoors brought 7 strangers together, who became one with the environment around them. They adventured together, explored together, and found friendships in the freedom of Karrimor.
Spotlight content
Natalie’s video was the campaign’s standout performer — an avid hiker exploring the Seven Sisters coastline in full Karrimor kit, racking up 1.74M TikTok impressions and becoming the top awareness driver of the entire campaign. Her content captured exactly what Karrimor stands for: real people, real adventure, built for the outdoors.